Predmet 3: Menadžment i preduzetništvo u kulturnim i kreativnim industrijama. Nastavni plan profesionalcima u oblasti umetnosti i humanističkih (A&H) (C3-AH-PRO-SRB)

The theme introduces the specifics as a fast-developing area of economic activity that fosters economic growth, job creation and export earnings while promoting social inclusion, cultural diversity and human development, especially at the local and regional levels. Attention is placed on interpreting CCIs as interdisciplinary sectors with high knowledge-absorption potential, which however thrive on local resources and heritage.

Emphasis is placed on discussing what is innovation in terms of CCIs and which team members are the drivers of creativity and innovation in a CCI project. Further, types of teams for different areas of CCI are presented and discussed (film production, gaming, event production etc.).

Different types of CCI projects will be discussed, with the effort to make a distinction between artistic, technical and managerial roles in those projects.

Within this theme, information will be provided on the topic of intellectual property in CCIs. The issues of intellectual property in CCIs will be addressed through examples related to designs, copyright and rights related to copyright (for performers, producers and broadcasters).

• Number of hours: 3 in class, 3 self study.