Course 1: Management and Entrepreneurship in CCIs. Syllabus for A&H Students. (C1-AH-STU-EN)
Units
UNIT 2: Entrepreneurial Practice – Modelling a CCI Enterprise
UNIT 2 has the following Topics/Themes:
- T2.1: Designing a business for the CCIs: preparing a business plan and pitching business
- T2.2: Product or Service from economic point of view. Economic Value. Product and service in arts. Cultural Value
- T2.3: Market, Competition, Consumption and Branding in CCIs
- T2.4: Business models, systems, partnerships
- T2.5: Management: team and change management in the CCIs
- T2.6: Financing. Opportunities and Risks
