Predmet 4: Menadžment i preduzetništvo u kulturnim i kreativnim industrijama. Nastavni plan profesionalcima u oblasti poslovnih studija i ekonomije (B&E) (C3-AH-PRO-SRB)

Financial sustainability is the key for any business. Yet, access to finance is more challenging the enterprises and ventures in the CCIs because of the intangible nature of their assets, the specifics of their marketing niche and the insufficient awareness of the financial institutions in this regard. Yet, the new developments in modern business environment entailed opportunities that can be particularly useful for the CCIs. Accordingly, in this theme we focus on the main current and prospective sources of financing for CCI ventures, the different types of funding that can be used, as well as the associated business risk. New forms for generation of start-up - and project-based funding – such as crowdfunding and multi-donor funding – shall be considered in detail. The theme shall consider the different types of financing instruments regarding the development stage of an enterprise as well as the risks and opportunities that accompany them. Relevant links shall be made to all the other themes in the course regarding in particular the dichotomy between proprietary and free access sharing of content.

• Number of hours: 3 in class, 3 self study.