Course 3: Management and Entrepreneurship in CCIs. Syllabus for A&H Professionals. (C3-AH-PRO-EN)
Units
The theme addresses the contemporary challenges of a value-oriented approach to the design of products and services in the CCIs. Theoretical fundamentals related to value creation are tackled and the specific contents of this theme contribute to a better understanding of differences between cultural value and economic value as socially constructed measures. In face of economic value, the market-based paradigm is explored, considering demand systems, pricing, and willingness-to-pay in the specific context of market behaviour within the CCIs. From a business perspective, students are oriented towards a more efficient justification for product or service design or redesign, considering the supply and demand in the CCIs’ marketplace.
- Number of hours: 3 in class, 3 self study.
Material | ||
| Presentation T2.2 | ||
| Reader T2.2 | ||
Case study/ies | ||
| Video Case Study T2.2 Defining value for emotions by Sweet Pea, Illustration and photography (Sandra Maia) |
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| Case study T2.2 Defining value for emotions | ||
Learning activities | ||
| Learning Activities T2.2 | ||
Test your knowledge | ||
| T2.2 Self Assessment Are you up to a Challenge? Considering the contents addressed throughout this Theme, give your best to answer the following questions. |
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| T2.2 Self Assessment (Open Questions) | ||
Topics for individual projects | ||
| Exercise 1. Set up you ‘Hill’ | ||
