Course 2: Management and Entrepreneurship in CCIs. Syllabus for B&E Students. (C2-BE-STU-EN)

Units

Theme 1.4: New Media, Creative... Theme T2.1: Designing a busine...
UNIT 2: Entrepreneurial Practice – Modelling a CCI Enterprise

Unit 2 has the following Topics/Themes:

  • T2.1: Designing a business for the CCIs: preparing a business plan and pitching business ideas
  • T2.2: Towards value: Economic, Market and Cultural valuation of products and services in the CCIs
  • T2.3: Market, Competition, Consumption and Branding in CCIs
  • T2.4: Business models, systems and partnerships
  • T2.5: Management: team and change management in the CCIs
  • T2.6: Financing. Opportunities and Risks