Predmet 4: Menadžment i preduzetništvo u kulturnim i kreativnim industrijama. Nastavni plan profesionalcima u oblasti poslovnih studija i ekonomije (B&E) (C3-AH-PRO-SRB)

This theme will provide insight in the management process in the CCI enterprises. The main elements of planning, organization, staffing, leadership and control shall be reviewed and considered with practical examples. The focus is placed on managing the teams as they are the greatest assets for any enterprise and at the same time one of the hardest parts in a venture. In that, conflict management and leadership are discussed in particular. Outside the public companies, many enterprises in the CCIs are either sole proprietorships or very small, which fosters them to partner and work in teams on ad hoc basis and team management is associated with respective skills. When the the CCI agents operate as microenterprises and self-employed professionals, the informal collaborations and networking play a key role for viability.  Starting a business or project could be simple, but the insufficiency of economic and financial strength challenges survival, especially within unfavorable economic conditions. Therefore, adaptability, creativity and digital, free dissemination of ideas/services are potential long-term solutions for CCI activities. Accordingly, the theme will consider the issue of change management – regarding the changing of teams, but also regarding the fast changing environment in which the CCIs operate as defined by digitalization and globalization.

• Number of hours: 3 in class, 3 self study.