Predmet 2: Menadžment i preduzetništvo u kulturnim i kreativnim industrijama. Nastavni plan studentima oblasti poslovnih studija i ekonomije (B&E). (C2-BE-STU-SRB)

The theme outlines the basic concepts of new media and creative technologies, the main channels and formats of delivery as well as the potential market reach of CCIs.

Creative technologies are vital for contemporary CCI, whatever the format of the end product – media – images, motion picture, smartphone apps, software, etc., or material/physical – artefact, object, design product, work of art. 3D scanning and 3D printing are the new normal, being able to always fill the gap between artefact, object and data, information format, especially within the context of economic/business feasibility. Anything could be converted to a data body with instant access to any media channels and usually this accompanies and doubles even the analogue format of delivery.

In contemporary visual arts, almost everything happens within digital environment (not to mention the pandemic restriction, which only accentuated this situation). The physical gallery and works still exist, but almost 90% of the information/ data are generated and circulate on some kind of digital media.  A case study – a sculpture or any other artefact/design product could be sold and sent via internet to the other side of the world, where is 3D-printed according to its technical specifications – that is a double format delivery.

• br. sati: 3 u nastavi, 3 individualnog učenja.