Theme T2.2: Towards value: Economic, Market and Cultural valuation of products and services in the CCIs

The theme addresses the contemporary challenges of a value-oriented approach to the design of products and services in the CCIs. Theoretical fundamentals related to value creation are tackled and the specific contents of this theme contribute to a better understanding of differences between cultural value and economic value as socially constructed measures. In face of economic value, the market-based paradigm is explored, considering demand systems, pricing, and willingness-to-pay in the specific context of market behaviour within the CCIs. From a business perspective, students are oriented towards a more efficient justification for product or service design or redesign, considering the supply and demand in the CCIs’ marketplace.

  • Number of hours: 3 in class, 3 self study.

Material

Presentation T2.2
Reader T2.2

Case study/ies

Video Case Study T2.2

Defining value for emotions by Sweet Pea, Illustration and photography (Sandra Maia)

Case study T2.2

Defining value for emotions

Learning activities

Learning Activities T2.2

Test your knowledge

T2.2 Self Assessment

Are you up to a Challenge?

Considering the contents addressed throughout this Theme, give your best to answer the following questions.

T2.2 Self Assessment (Open Questions)

Topics for individual projects

Exercise 1. Set up you ‘Hill’