Course 3: Management and Entrepreneurship in CCIs. Syllabus for A&H Professionals. (C3-AH-PRO-EN)

Units

Theme 1.2: Entrepreneurship, M... Theme T2.1: Designing a busine...
UNIT 2: Entrepreneurial Practice – Modelling a CCI Enterprise

UNIT 2 has the following Topics/Themes:

  • T2.1: Designing a business for the CCIs: preparing a business plan and pitching business ideas
  • T2.2: Towards value: Economic, Market and Cultural valuation of products and services in the CCIs
  • T2.3: Market, Competition, Consumption and Branding in the CCIs